Either negative or neutral reviews gives your organisation and opportunity to learn and develop. You can easily spot where exactly your business is failing to meet customer needs and expectations.
Reviews can highlight specific problems and craft personalized responses to meet specific problems.
Obtaining reviews gives you an opportunity to share them with potential customers. Positive reviews are normally used as customer testimonials during lead acquisition.
As a matter of fact, 92 percent of customers buy products after reading a positive review over the internet. Make sure everybody knows your company is doing a great job.